Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.Īt a minimum, you should post to your Facebook Pages 3 times per week.įor engaging, viral content scheduled in a snap, you should try PromoRepublic. Most studies agree that posting to Facebook once per day is optimal, with a maximum of two posts per day. I only recommend social media management tools I use and love! Or use a magical scheduling tool, like Missinglettr, mentioned below (my secret weapon!).ĭisclosure: Some links below are affiliate links, which means I’ll get a small commission if you purchase. Don’t try to max out every platform – unless you have unlimited time or funds. So here’s what the research says, to help you get this right. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed. If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. Is How Often You Post on Social Media Important? You’ll find everything summed up on a colorful infographic at the end. Pinterest has changed! What you were doing a year or two ago may no longer be working. Maybe it works for accounts with 100,000’s of followers, but it doesn’t work for the average business using social media marketing. That Facebook Page posting hourly, or Twitter account posting every 15 minutes? Forgetaboutit. The longer answer is: Recent studies have shown that there really are optimal posting frequencies for the different social media platforms.Īnd the good news is, it’s probably not as often as you may have heard! This has not changed for 2023, and I don’t expect it to ever change!īut you want more… you want tips and suggestions! A place to start.
Quality and consistency are key to social media success.
The short answer is, “As often as you can consistently post quality content.” Wondering how often to post on social media?
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